MINI CASE: STARBUCKS

Please answer the following three questions in this order. You are recommended to read the mini case on Starbucks in your textbook as an additional reading. You need to conduct additional research to form your arguments. Below is the list of the recommended readings but you are also expected to do some external research, especially from the following respectable sources listed below. What is important is the analysis rather than a summary of the case facts. Please turn in to Canvas by July 17

Recommended Sources to Study Case Analysis: How to Conduct a Case Analysis (in textbook): Please make sure you review case analysis techniques before starting your work; you will especially need to check the ratio analysis section for Question 2. MiniCase 2 Starbucks (in textbook): This Mini Case will give you some ideas on the company. Starbucks Company Annual Reports: You can find online on the company website.

Other sources of external information for your research: Please have around 4-5 citations from any of the following resources. The Economist Harvard Business Review Wall Street Journal Forbes Fortune BusinessWeek Time

QUESTIONS 1. Make a SWOT analysis table for Starbucks. In a paragraph briefly explain your findings. 2. Please calculate and show the following ratios for Starbucks for the years 2017-2020. Briefly explain your findings and what they mean for the company. Note: Do not just copy and paste the ratios or visuals from a website. It is important to show your numbers and calculations. a. Return on Assets b. Total Assets Turnover c. Financial Leverage Index 3. What are the sources of competitive advantage for Starbucks? Are they sustainable, why or why not?

Case Found Here: academyci.com/wp-content/uploads/2020/01/Starbucks-case-for-Structured-2019.pdf