Mini Case: Growing the Category or Fighting for Competitors' Customers? sweetened beverages. Further, you are still a fledgling company and only distribute your product in a few U$.$S$.$ states. competitors. The messaging here would emphasize how "Hon$-$ee Suckelz" has numerous attractive properties that distinguishes it from other "all$-$natural" packaged sweetened beverages.

To decide between these two options, you would like to understand the current penetration $\backslash (\backslash \%\backslash )$ in your relevant markets. You currently operate within $4$ distinct regional markets.

Click the icon to view a description of how to calculate the key penetration metrics.

Click the icon to view the additional data for the relevant markets.

Which market is the most appropriate to adopt a "market expansion" promotional strategy? market with the market penetration $\backslash \%$ of $\backslash (\backslash$quad $\backslash \%\backslash )$ is the most appropriate to adopt a "market expansion" promotional strategy. $($Round to two decimal places.$)$

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