Question: Mini - Case Sony s Dilemma, Matching Strategy and Structure Launched in 1 9 4 6 in Japan, Sony gained a reputation for producing innovative
MiniCase Sonys Dilemma, Matching Strategy and Structure
Launched in in Japan, Sony gained a reputation for producing innovative products that were sold throughout the world. In fact, the firms success was instrumental to Japans development as a powerful exporter during the ss and s Sony was sometimes first to market with an innovative product, while sometimes being able to rapidly enhance a products capabilities by innovating. Introduced in the Sony Walkman, which was a personal stereo tape deck, is an example of a first to market product from Sony. On the other hand, Sony innovated the transistor radioinitially developed by Regency Electronics and Texas Instrumentsin a way that made the product commercially viable. Regardless of the type, innovation has been critical to how Sony competes in multiple product areas.... To implement a corporate strategy, a firm needs to have a strong set of capabilities to parent the set of business units that the firm has established or acquired. Given Sonys history and organization structure, what would you argue are Sonys strongest parenting or corporate capabilities? How will the new strategy utilize these capabilities?
Do you think that Sony has the right organization structure to foster the necessary integration among its electronic and entertainment content businesses that its revamped strategy seems to entail?
What additional organizational structure andor process adjustments will Sony need to make to realize its revised strategic objectives?
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