Mini case study:

Jill Browning, a sales representative employed by Jackson & Sons, a manufacturer of baseball bats, gloves, balls and other equipment, met with one of its independent national sporting goods retailer accounts. She was there to introduce her company's newest line of baseball equipment. Jill went through her presentation of showing pictures and online catalog for about 20 minutes. Finally, the buyer for the retailer held up his hand and said: "What's the bottom line? How much can I make selling this product line? Normally, we buy at 50% off the retail list price and expect such from all manufacturers in this product category, but I don't see this here in your new product line...it appears to be much less. Mass merchandisers that you sell to discount baseball equipment like crazy. I am also worried that your company will undercut me in pricing because you also sell your products directly to the consumer via your company's website. A 35% gross margin for me to consider adopting your new items."

Out of these concepts which Three are being displayed? (please be detailed as I am further trying to expand my knowledge)

Profit margins

Rival brands

Special arrgangements

Conventional Norms in Margins

Margin Variation on models

Price Points

Product variations

Dual-channel pricing