Question: Mini case: You have joined a workgroup that is going to launch a new product, a smart closet, a closet that is connected to a
Mini case: You have joined a workgroup that is going to launch a new product, a smart closet, a closet that is connected to a smart mirror which basically is a mirror that provides you information like the weather and plays music (this smart mirror works with any smart assistant like Google or Alexa), on this mirror, you will have an interface that you can use to display your clothes. this mirror also gives you recommendations of what kind of clothes you should wear based on the weather and the trending. Inside of the closet will be a cameras system that will be used to track the clothes letting you know if your clothes are ready to use (another way the system will let you know if an item is missing, or probably is in the laundry). the closet system will also have a wireless connection to allow you to use or view the items in your closet when you're not in your room. Now your group has given you the responsibility of work on the Environmental scan for this product, with the intention of identifying the opportunities or threats on the industry for this product.
For this case please use the format below:
1. Demographic factors: These factors consist of the characteristics of a particular group within a population. It includes the size of the population, age, race, gender, death rates, birth rates, sex ratio, education level, income level, etc.
2. Economic factors: These factors affect the economic conditions of an organization. It includes taxes, demand and supply, interest rates, inflation, recession, economic growth, exchange rates, etc.
3. Socio-cultural factors: These factors influence people's attitudes towards the products or services of an organization. It includes culture, language, norms, attitudes, behaviours, feelings, value systems, etc.
4. Technological factors: These are the factors that affect the operations of an organization. It includes automation, 3D technology, wireless charging, level of innovation, internet connectivity, etc.
5. Competitive factors: This Competitive factors help the organization to differentiate from other companies. It includes behaviour of consumers, needs and wants of consumers, number of sellers, features of the product, quality of products, the behaviour of competitors, etc.
6. Political factors: These political factors give information about the political conditions of a country that affects the activities of the business of an organization. It includes government policy, tax policy, trade restrictions, consumer protection laws, etc.
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