Mini Project Case Willmontts is a small OKC general contractor with 5-15 employees depending on how busy they get. The company has engaged in a number of construction projects which has required them to preform a wide range of routine to innovative business practices. They have decided to diversify their revenue and look for a new field to move in and expand their business within OKC metroplex area. The Operations officer and the business co-owner (George Cranston) of Willmotts has discussed this subject with Henry Willmont, the companys CEO and they have decided to employ a consulting company to 1- design a market study project 2- manage the market study project 3- perform the market study project. Mr. Cranston has made an agreement with your team as the consulting company to achieve those three goals. Willmonts will customize its systems, practices and business processes to conform to project requirements defined by you. Team leader will be the CEO of the consulting company and lead this project. Team expects to 1- manage the project which is mainly done through mini projects 1-5 and 2- do the market study analysis and submit it by the due date. Generally, from the Willmonts perspective, the project will likely need to accomplish the following: 1. Industry outlook for OKC a. Market analysis including market competition and available market segments b. Macro-economic factors influencing the volume and direction of the demand c. Demographic study (including items such as increasing or decreasing number of customers in your target market over the last several years? If yes, by how much per year?) d. Other macro factors such as weather, environment, etc that influence the demand e. Supply chain and logistics analysis f. Consumer analysis g. Operating requirement (Permits, licenses) h. Latest technology trends 2. Develop a business strategy to penetrate the requested market in OKC a. Detailed financial forecast and market projection b. Evidence based marketing strategy c. Price analysis d. Segment adoption and size e. Expanding strategies recommendations

Please answer Project Management questions 1b and 1d based on the Project Mini Case above.

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