Question: Mini Sims Research- the only issue i am having is with the price. I cannot get above 85% of the market share. I have designed
Mini Sims Research-
Using Market Research Mission Goals . Feature Desirability for Luxury Trendfollowers of at least 90% Market Share for Luxury Trendfollowers of at least 85% . You have 3 turns to complete this Mission. begin segments COM Channel advertising commuters luxury outdoors school children university Profile Market Survey Demographics Market Size (thous) Growth Rate 5,000 Preferences Survey results asking members of this segment to rate the Importance of five characteristics 7% Capacity 31% Purchase Behavior Comfort 62% Purchased pack last quarter (): 11% 31% Durability Waterproof Eco-Friendly 16% Price Preference Data Luxury Trendfollowers Summary of the results of Tinitial market research for this target segment 16% Avg purchase price $70.00 Segment Targeted
the only issue i am having is with the price. I cannot get above 85% of the market share. I have designed a backpack that completes the first goal. I need assistance in figuring out and getting a price to accomplish the second goal. ASAP! Thank you! This is my last attempt!

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