Minicase 4Dr. Dres Core Competency: Coolness Factor Skip to question Dr. Dres Core Competency: Coolness Factor This activity is important because, as a manager, you must be able to sustain your organizations competitive advantage. To do this, you will need to identify and develop your organizations unique core competencies. The goal of this exercise is to demonstrate your understanding of the relationship between core competency and competitive advantage by applying these concepts to the story of Beats success.