MIS

68. Data warehouses could be regarded as a type of?, where new useful information is the precious find.

a. vault? b. mine

c. reservoir? d. wheel

69. One objective of data mining is _____, the discovering of patterns in data that can lead to reasonable predictions.

a. seeding? b. producing

c. forecasting? d. recovering

70. In banking,?is employed to find profitable customers and patterns of fraud.

a. resource recovery?b. information integration

c. web scraping? d. data mining

71. The data-mining application that identifies which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as?.

a. trend analysis? b. customer churn

c. consumer clustering? d. direct marketing