Question: Misalignment between what and how goods or services are produced ( upstream of supply chain ) and what being demanded ( downstream of supply chain

Misalignment between what and how goods or services are produced

(

upstream of supply

chain

)

and what being demanded

(

downstream of supply chain

)

and the way goods are

consumed can increase the risk of supply chain disruption.

There are three key characteristics of product demand which underpin supply chain decisions: product volatility, product variety and product life cycle.

1 .

Explain why aligning supply and demand has become a strategic imperative for supply chain success and assess the strategies that organisations can adopt to improve alignment between supply and demand in highly dynamic markets.

20

Marks

2 .

Discuss the key drivers of supply chain complexity and their effect on demand management.

15

Marks

Misalignment between what and how goods or

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