MK$110-$Professional Writing Assignment

The purpose of this assignment is to develop your writing skills as they pertain to this course. As you know, communication is a critical component of organizational effectiveness in all areas of its operations, and as this pertains to you, communication is critical to your personal professional development. In addition to developing your oral and written communication skills, it is important that you be able to discern the appropriate mode of communication.

Some of the factors that impact the mode $($how to deliver the message$)$ have to do with the sensitivity of the situation, its criticality and how quickly the message needs to be relayed and$/$or responded to; as well as the need to have sufficient, relevant, accurate, and timely documentation, and there could be many other factors. The three writing assignments were designed with the above in mind. Please use the Student Professional Writing Guide that your professor has provided to you in order to complete the assignments that follow. You are asked to complete all three assignments, building upon the feedback that you receive from your professor. Please refer to the writing rubric to understand how you will be graded.

Assignment $1$Bad Social Media Review:

A bad social media review can easily damage the reputation of a small business. Failing to address negative social media and online posts could make it worse. As a small restaurant owner, your reputation is very important to you. You worked very hard at developing an excellent reputation. Recently you noticed that your $$star$$ rating has declined due to a very detailed, negative review of an unhappy customer who flooded social media with negative comments about your business advising customers to avoid your restaurant at all cost. You reached out to your staff and realized that the problem may have started when the customer wanted $$free food$$ but this request was declined. Most of the details of his reviews seem to be negatively exaggerated.

How would you respond to his latest post that falsely claims that rats were found running around in the kitchen of your restaurant and that your customer had to be hospitalized for food poisoning after eating a meal at your restaurant? Be sure to explain in detail how you intend to handle this issue.

Write out your actual response$/$post$.$ Explain your decision$-$making process. What is your primary concern?

Assignment $2$Social Media Strategy:

The key ingredient for doing social media marketing well is having a strategy. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is$,$ and what they want, it will be hard to achieve results on social media.

Prepare a proposal for a social media strategy to expand your market reach for one of the following products:$-$New makeup line$-$Revolutionary cardiovascular exercise machine In your proposal, be sure to include your social media platform$($s$)$ selection, reason for selecting, and how you intend to use the platform$($s$)$ to expand your market reach. Be detailed and specific.

Assignment $3$Social Media Contests and Viral Content:

With the competition for attention online at an all$-$time high, the struggle to keep followers engaged with your company$$s social channels is real, and ongoing. In addition to the smart use of visuals businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience.

Design a social media contest, challenge, or viral content to engage your audience and encourage their organic sharing and posting in hopes of having the highest exposure online. Provide all details and specifics in a proposal you submit to your director of marketing.

Prepare your assignment as one document with a separate page for each title. All papers must be submitted as a Word document. SafeAssign will be enabled in the Dropbox to scan for plagiarism. Please refer to the Monroe College Professional Writing Guide for writing guidelines and expectations. Cite all sources, including your textbook, used to prepare your paper.

You may submit one document with headings for each topic. Prepare a cover page with your name and the course name in APA style.

Upload your completed assignment file here.