Question: MKB2705: Research Methods and Analysis Workshop 3& Mini-task # 2: Research Design: Qualitative Research & Secondary Data the Prior to this Workshop, it is expected

MKB2705: Research Methods and Analysis Workshop
MKB2705: Research Methods and Analysis Workshop 3& Mini-task # 2: Research Design: Qualitative Research & Secondary Data the Prior to this Workshop, it is expected that you have completed reading the suggested pre-class and in-class study materials. For completion of workshop 3 activities and submission of mini-task #2, a research brief on a management decision problem is given below. The same research brief will be used for all the remaining workshop activities. Public Transport Victoria aims to reduce public transport's impact on environment. Melbourne's public transport is the easiest and best way to get around the city. Purchasing a Myki smartcard enables the users' flexible travel between trains, trams and buses. Patrons are able to use public transport in and around the city for just a few hours or all day. Metro Trains Melbourne, often known simply as Metro, is the franchise operator of the the electrified suburban passenger service on the Melbourne rail network. The management of Public Transport Victoria is interested to gather information to develop a long-term strategy on how to increase usage, patronage and overall customer satisfaction with the range of public transport services it offers. **An important Note: We understand that many students are located in their home country. If you are situated in an overseas country, you can complete the weekly mini task and the research proposal by referring to public transport system of your own country/city. You can complete the mini tasks and other assessments by referring to the train services of your own country (For example: in Singapore it is known as MRT, in Hong Kong MTR, in China subway, in India - Indian national Railway etc). You have been appointed as a consultant for the completion of all the stages of the research process. In this week, you are expected to specify how you are going to perform the following tasks associated with secondary data and qualitative research. The weekly workshop tasks will lay the foundation of the subsequent mini-tasks that you will be doing during the semester. Even assessment task #2- research proposal and assessment tasks #3 research report will be based on the above stated research brief case scenario. The workshop activities and Mini task #2 questions are: Q1: By following the lecture slide no 13 of week 2 and NSW consumer satisfaction Index 2019 (refer to pre-class resources of week 2), develop a customer satisfaction model by specifying the independent variables. Q2: Identify at least three sources of secondary and syndicated data that as a researcher you would be able to utilize to define the research problem, frame research questions and hypotheses on this management decision problem. Access and explore at least one of them and report three relevant facts or findings Q3: If you plan to conduct an in-depth focus group interview consisting of six participants, what would be the screening criteria for selecting the focus group respondents and what would be your list of objectives for uncovering relevant information? Your list needs to include a minimum of three broad objectives. . Na

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