MKT$340-$ Project #$17-$ Chapter $17$

Project #$17-$ Chapter $17-$ Critique a Website and Banner Ad

When you're online, be aware of the various banner ads that appear. Pick any one that you find appealing. Click on it to go to the company's website.

Critique the Banner Ad

What was it about the ad $($copy$,$ photograph, timeliness based on what you'd been viewing$/$sites you'd visited, etc.$)$ that you found appealing. Do you think the. algorithm that brought up that particular banner ad did a good of identifying you as a$.$ good prospect?

Critique the Website

When you visited the company's website, did you find the content relevant? How would you rate the landing page $-$ headlines, products featured, colors, explanations, etc. Did you feel encouraged to spend time on the site? Why or why not?

Add any details you believe are relevant to support your conclusion that the banner ad and$/$or website were good or could be improved. Either way you vote, is there anything you think would improve them?