MKT $380$ Project $$ ry$,$ although not necessary$)$;

these can be magazine ads or videos of television ads $($from YouTube, for example$).$ You should

select two that use a different approach in their ads. $($If you can$$t find two ads in the same

product category, you could get ads from different categories$).$

For each ad:

$1.$ Discuss how each ad might work $($e$.$g$.,$ unique selling proposition, creating an image, fear

appeal, etc.$)$ you can look at various parts of the book to give you some ideas about

this. Make sure the two ads you select are different with respect to this. Support your

discussion by talking about elements of the ad$.$

$2.$ In terms of how the ads might work, indicate whether each ad is using a central route to

persuasion, a peripheral route, or both. Support your discussion by commenting on

elements of the ads.

$2.$ Describe who you believe the target audience for each ad is$.$

$3.$ Describe the positioning that each ad uses and be specific about the dimension each uses

to position the product.

Be thorough, yet concise in your write up$.$ Provide links to your ads in your paper so I can