MKT 333

No. Statement True or False 1. Prior to social media, public relations was aimed essentially at convincing a third party to report favorably on your client. 2. Earned media is a favorite choice among public relations practitioners because it is guaranteed. 3. The cardinal rule in dealing with the media is to make sure they know who is in control 4. The reason publicity is considered more credible than advertising is that it has passed the standards of a third party, the media. 5. Two keys to effective interviews, or those that help further good media relations, are to bluff and to go off the record. 6. Rapid changes in technology and globalization require that even more attention be paid to communicating honestly and openly with employees in order to gain their respect and loyalty. 7. Although employee communications are useful for informational purposes, they cannot change employee behavior in meaningful ways. 8. In today's work environment, employees really want managers to say, "Trust us, this is for your own good." 9. A typical intranet is a dynamic website, to which employees can add pages, modify content, and comment on what's already on the site. The best internal social media policies are based upon common 10. sense. While traditional media are still vital in shaping the news agenda, public relations professionals must remember that A media in the 21st century have changed dramatically B. social media will never eclipse traditional media c. very few people pay attention to the news in the 21st century Dit will never carry the credibility of news published online 2. What are the three media categories with which public relations practitioners work? A) print, broadcast, and online B) controlled, free, and organizational C) endorsed, free, and advertised D) paid, owned, and earned. Which of the following generally characterizes the reporters that today's public relations practitioners must deal with? A) They have no qualms about using anonymous sources, B) They are less aggressive and less opinionated. C) They are more aggressive and more opinionated. D) They seek the truth above all. 4. In pursuing their freedom under the First Amendment, media have increasingly done all the following EXCEPT A) played the role of skeptic B) regularly challenged authority with pointed, nasty, even hostile questions C) avoided constitutional conflicts D) independently sought the truth A number of factors have complicated online media relations between public relations practitioners and journalists. Which of the following is NOT one of them? A) new-age news sources B) expansion of the online edition of many newspapers C) the collapse of longstanding journalistic news standards D) improvement in longstanding standards of objectivity What did a recent Edelman study on employee engagement and company performance indicate? A) Companies with moderately engaged employees outperformed competitors. B) Companies with low-engaged employees faced internal sabotage. C) CEOs who could not engage their employees were fired. D) Companies with highly engaged employees outperformed the total stock market. While there is no single employee public, there is a diverse group of employee publics that A) consists of numerous subgroups B) shares all the same concerns C) shares similar interests D) is concerned mostly with pay levels Which of the following is NOT a typical trait of today's employees? A) They are younger than their predecessors. B) They are said to be more diverse, ambitious and career-oriented than their predecessors. C) They have more loyalty than their predecessors. D) They are less complacent than their predecessors. Which of the following traits in today's employees requires management to strive for candor? A) being younger B) being more hard-nosed C) being more ambitious D) being complacent 10. Members of management can increase trust in their organizations by A) involving employees in the process by asking for their ideas and opinions B) demonstrating what a great workplace they have C) covering up any negative comments about an employee's performance D) advocating for employees who stand firmly behind management 11. Which of the following is among the oldest, yet most effective employee communications vehicles? A) town hall meetings B) bulletin boards C) suggestion boxes D) internal videos 12. A continuing employee relations challenge for public relations communicators is to A) develop innovative employee health programs B) create new weight management programs C) develop better disciplinary policies with management D) work hand in hand with human resources officials