MKT 436 Final Project-Fall 2021

Project Guidelines: Basic premise:

You represent a marketing firm. Your client has just come to you with a major concern. They have just opened a new _ (this is where you pick the service of your choice) ___________________. The business has been open for 6 months. Although sales were solid in the first two months, they have dropped by 20% over the past 4 months. Their lack of cash flow is concerning and their staff is getting a little nervous about being laid off. The client has hired your firm to develop a sales and marketing plan to try and turn things around.

Using principles and concepts from the text and class discussions, apply the 7 Ps of Services Marketing in your presentation to your client. *Product-complete SWOT analysis of the service business and/or positioning chart. (Ch.4)

*Place-where is it located? (Ch.5)

*Price (Ch.6, 9)

*Promotion (Ch.7)

*Process (Ch.8, 9)

*Physical Environment (Ch.10)

*People (Ch.11)

How are these 7 Ps incorporated or considered into your plan? Are there other items or ideas that could help in addition to the 7 Ps that would help the client improve sales?

Project guidelines:

Length: 6-10 pages of content, APA style with cover page and citations page.

Grading rubric for written portion:

APA Style/Format=5 points

Citations/Bibliography=5 points

Grammar/Spelling=5 points

Content-7 Ps=35 points

SWOT Analysis=20 points

Positioning Chart=5 points

Final Action Plan/Summary=25 points

100 points total for project.