Project Guidelines: Basic premise: You represent a marketing firm. Your client has just come to you with a major concern. They have just opened a new food pickup and delivery service. The business has been open for 6 months. Although sales were solid in the first two months, they have dropped by 20% over the past 4 months. Their lack of cash flow is concerning and their staff is getting a little nervous about being laid off. The client has hired your firm to develop a sales and marketing plan to try and turn things around. Using principles and concepts from the text and class discussions, apply the 7 Ps of Services Marketing in your presentation to your client. *Product-complete SWOT analysis of the service business and/or positioning chart. (Ch.4) *Place-where is it located? (Ch.5) *Price (Ch.6, 9) *Promotion (Ch.7) *Process (Ch.8, 9) *Physical Environment (Ch.10) *People (Ch.11) How are these 7 Ps incorporated or considered into your plan? Are there other items or ideas that could help in addition to the 7 Ps that would help the client improve sales?