Question: MKT 7311 Discussion 2 - B2B Segmentation and Targeting Instructions: Read the Module 4 fully, access the additional links and review the learning activities to

MKT 7311 Discussion 2 - B2B Segmentation and Targeting

Instructions:

  1. Read the Module 4 fully, access the additional links and review the learning activities to prepare you fully for a class discussion. Next kick off the discussion with your response to the following questions (don't forget to include a link to any resource you use besides those given here or in thelesson):

  1. Discuss three key ways that B2B segmentation differs from B2Csegmentation.
  2. Describe the factors that are most important to know about your potential businesscustomer?
  3. What do you think is the most effective way to segment a B2B market formarketers?
  4. How does the NAISC system apply B2B segmentation, targeting andpositioning?

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