A$.$ Read the Lesson $4$ fully, access the additional links and review the learning activities to prepare you fully for a class discussion. Next kick off the discussion with your response to the following questions $($don$$t forget to include a link to any resource you use besides those given here or in the lesson$)$:

$1.$ Discuss three key ways that B$2$B segmentation differs from B$2$C segmentation.

$2.$ Describe the factors that are most important to know about your potential business customer?

$3.$ What do you think is the most effective way to segment a B$2$B market for marketers?

$4.$ How does the NAISC system apply B$2$B segmentation, targeting and positioning?

B$.$ Make your initial post early in the assigned week. Then return to the forum once or twice to interact with your peers postings. Comment on $5$ of your peers$$ posts for fullmarks unless another number has been indicated by your facilitator..