Question: MKTG 201.A Q1- Please explain when should marketing managers rely on the following marketing metrics: (1) net marketing contribution (2) return on sales (3) return

MKTG 201.A

Q1- Please explain when should marketing managers rely on the following marketing metrics: (1) net marketing contribution (2) return on sales (3) return on marketing investment Q2- Please explain how resource restricted SMEs may expand their resources in emerging econonies. Q3. Please explain how relational and contractual governance may help pursue a supplier integration strategy

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