mktg The Consumer Decision Making Process explains the steps consumers take when purchasing a product$/$service$.$ These steps include: Need recognition, Information Search, Evaluation of Alternatives, Purchase, and Post$-$purchase Behaviour. $(8$ Marks Total$)$ a$)$ Durham College has multiple target markets. Please identify two target markets $-$ be specific! $(3$ Marks, $1\mathrm{.}5$ Marks per target market$)$ b$)$ If you were a marketing manager at Durham College, you would want to utilize your understanding of the Consumer Decision Making Process to successfully influence your selected target market. Choose one target market from part a$)$ of this question and walk through each step of the Consumer Decision Making Process by describing two tactics per step the college would use to influence the market. $55$ Marks$)$