The Consumer Decision Making Process explains the steps consumers take when purchasing a product/service. These steps...

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The Consumer Decision Making Process explains the steps consumers take when purchasing a product/service. These steps include: Need recognition, Information Search, Evaluation of Alternatives, Purchase, and Post-purchase Behaviour. (8 Marks Total) CHEER QUESADILA KE-NH GUAC CHISER SOURCE GUACAMOLE00272 TACOS SALAD a) Chipotle, an international fast-casual burrito chain, has multiple target markets. Please identify two target markets - be specific! (3 Marks, 1.5 Marks per target market) b) If you were a marketing manager at Chipotle, you would want to utilize your understanding of the Consumer Decision Making Process to successfully influence your selected target market. Choose one target market from part a) of this question and walk through each step of the Consumer Decision Making Process by describing two tactics per step Chipotle would use to influence the market. (5 Marks) The Consumer Decision Making Process explains the steps consumers take when purchasing a product/service. These steps include: Need recognition, Information Search, Evaluation of Alternatives, Purchase, and Post-purchase Behaviour. (8 Marks Total) CHEER QUESADILA KE-NH GUAC CHISER SOURCE GUACAMOLE00272 TACOS SALAD a) Chipotle, an international fast-casual burrito chain, has multiple target markets. Please identify two target markets - be specific! (3 Marks, 1.5 Marks per target market) b) If you were a marketing manager at Chipotle, you would want to utilize your understanding of the Consumer Decision Making Process to successfully influence your selected target market. Choose one target market from part a) of this question and walk through each step of the Consumer Decision Making Process by describing two tactics per step Chipotle would use to influence the market. (5 Marks)

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a According to various sources some of the target markets of Chipotle are People who love Mexican food and specifically love Chipotles food These are ... View the full answer