Question: MNCs constantly debate whether they should sell standardized (same products in all markets) or localized (modifying according to local tastes and preferences) products or services.

MNCs constantly debate whether they should sell standardized (same products in all markets) or localized (modifying according to local tastes and preferences) products or services. What factors should the companies consider for this decision. Provide example of one company that sells standardized products and one company that sells localized products.

world limit 200-250

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