Question: Mod03 Discussion - Website Concept The website concept is the design metaphor that acts as the glue to hold your website together. Integrating the principles
Mod03 Discussion - Website Concept
The website concept is the design metaphor that acts as the glue to hold your website together. Integrating the principles of branding considerations, marketing communication, as well as your target audience into the concept for your website will enable website to immediately become recognizable to consumers. For example depending on the day you visit Google there is different imagery but always centered around to word Google. This small concept set them apart from other search engines and part of the IMC that made them the market share leader.
( MY WEBSITE I CREATED IS CALLED REFRESHNOW, IT IS A SOFT DRINK COMPANY LIKE COCA-COLA)
1) What is the concept that you will create for your website to make it stand apart and enable consumer to have an emotional response to influence their purchasing decision?
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