Question: Mod03 Discussion - Website Concept The website concept is the design metaphor that acts as the glue to hold your website together. Integrating the principles

Mod03 Discussion - Website Concept

The website concept is the design metaphor that acts as the glue to hold your website together. Integrating the principles of branding considerations, marketing communication, as well as your target audience into the concept for your website will enable website to immediately become recognizable to consumers. For example depending on the day you visit Google there is different imagery but always centered around to word Google. This small concept set them apart from other search engines and part of the IMC that made them the market share leader.

( MY WEBSITE I CREATED IS CALLED REFRESHNOW, IT IS A SOFT DRINK COMPANY LIKE COCA-COLA)

1) What is the concept that you will create for your website to make it stand apart and enable consumer to have an emotional response to influence their purchasing decision?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Databases Questions!

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Week 1 Bhoomi Shah Identify and describe the selected brand. The Wall Street Bar is a bar, located in San Paulo,...

CASE STUDY: PATAGONIA - A HUMAN-CENTERED APPROACH TO MARKETING CASE OBJECTIVES AND USE The case can be used in a faculty seminar (such as a seminar on professional ethics or on teaching by the case...

i need andwers of study questions STUDY QUESTIONS 1. How did Christine Taylor succeed in evolving the local dog washing service she developed as a teenager into an international franchise business?...

34 Academy of Management Perspectives A R T I C November L E S The Management of Organizational Justice by Russell Cropanzano, David E. Bowen, and Stephen W. Gilliland Executive Overview...

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Marketing Organizations and Sustainable Marketing Eric Arnould and Melea Press forthcoming George Basile, James Hershauer and Scott G. McNall, ed., Sustainable Business Practices: Challenges,...

Chapter 9 Compensation and Incentives Diane Bigda/Photodisc/Getty Images Learning Objectives After reading this chapter, you should be able to do the following: Discuss various psychological...

2. Standardized Financial Statements Using the Amazon Financials provided below, prepare the common-size income statements and balance sheets for the two most recent years. and 3. Financial Ratios....

Who is chief knowledge officer? What the primary role? A senior executive in an organization responsible for ensuring that firm fully utilizes the value it gets through knowledge- which is the most...

Determine the difference in energy of the Ka and Kg lines of the element with atomic number Z=17. Use Bohr's model for hydrogen like atoms. Give your answer in eV and in decimal format. Your Answer:...

The state gas tax in cents per gallon for 25 states is given below. Construct a grouped frequency distribution and a cumulative frequency distribution with 5 classes. 7.5 16 23.5 17 22 21.5 19 20...

Which of the following is a small movable container for text or graphics? bulleted list dialog box text box paragraph border

Compared with half a century ago, adoption has become _ _ _ _ _ _ _ _ _ common, but it is more open and acceptabl e , so we probably discuss it _ _ _ _ _ _ _ . fill in the blanks more or much less or...

What is offshoring of white-collar service jobs, and how does it relate to international trade? Why has it recently increased? Why do you think more than half of all the offshored jobs have gone to...

KEY QUESTION Refer to Figure 3.6, page

KEY QUESTION Draw a domestic supply and demand diagram for a product in which the United States does not have a comparative advantage. What impact do foreign imports have on domestic price and...