Question: Modern account-based marketers often struggle with closing the gap between their marketing campaigns and the sales directors they serve. What type of cadence would you

  • Modern account-based marketers often struggle with closing the gap between their marketing campaigns and the sales directors they serve. What type of cadence would you develop with your sales counterparts to enable a more direct dialogue?
  • What specific key points would you align your collaboration around?
  • What are some expectations you would have from your sales counterparts to ensure a two-way partnership?

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