MODIFIED TRUE OR FALSE

Instruction: Read each statement below carefully. Type TRUE on the answer if you think a statement is TRUE and TYPE the correct word on your answer if you think the statement is FALSE.

9. Market Segmentation evaluates market attractiveness and selects one or more segments to enter.

8. Technical Quality is the process of delivering the service or product.

10. Marketing Strategy helps to identify the target customers that create lifetime value.

15. Pricing is what set of products or services are apart from the customer.

12. Occasion Segmentation is a marketing strategy to target products and people based on their location.

7. Customer Satisfaction measures how likely customers are to return and their willingness to perform partner shipping activities for the organization.

5. Buying decisions are based on judgments formed about the value of marketing offers.

4. Customer dissatisfaction increases employee satisfaction.

2. Reactive marketing determines the best direction for a marketing strategy before a plan is launched.

1. Environmental Analysis is used to help understand what is happening both inside and outside the organization.

13. Behavioral Segmentation is based on consumer knowledge, attitudes, or responses to a product.

6. Customer expectations based on past buying experiences.

14. Concentrated Marketing focuses on several specific markets.

3. Marketing intermediaries help the company promote, sell, and distribute its goods to the final buyers.

11. Market Positioning is developing the competitive positioning of product and marketing mix.