Question: moduel: Marketing Question 2: Develop a segmentation table for the sustainable footwear market in Singapore. Provide a rationale for the chosen variables. Question 3: Considering

moduel: Marketing

Question 2:

Develop a segmentation table for the sustainable footwear market in Singapore. Provide a rationale for the chosen variables.

Question 3:

Considering your answer to question 2, which particular segment would you recommend for Allbirds ecofriendly sneakers in Singapore? Why? Evaluate this segment using the criteria for selecting target markets covered in this course.

Question 4:

Draw a positioning maps for Allbirds sneakers based on the observation of its 4Ps in a market it currently operates in. Considering the segment you selected in Question 3, write a positioning statement for Allbird sneakers to clarify its positioning for the chosen segment.

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Develop a segmentation table for the sustainable footwear market in Singapore. Provide a rationale for the chosen variables.

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