Module $05$ Content

In this module's discussion, we explored how e$-$commerce can build customer relationships. For this assignment, we will focus on building a loyal customer base and a product identity. This is also known as branding. Branding is the use of a name, symbol or design to give a product a unique identity. The "Golden Arches" of McDonald's or the "Leaper" on a Jaguar are great examples of branding by symbols.

Branding can lead to enhanced customer relationships because the customer can easily identify with a product. The brand might have a "status" associated with it$,$ such as Ralph Lauren and having a polo pony on your shirt. Customers view a brand as an essential element of a product and branding can add value to a product. Customers attach meaning to brands and develop brand relationships.

Describe how you would build a brand and enhance customer relations. For your plan, you will need to include the following:

Discuss the brand image you want to convey and why

Describe how your audience would identify with your product through branding

Discuss how you would enhance customer relations and what tools you would use