Question: Module 1 Case Discussion: Hispanic Marketing 1 . What are the opportunities and challenges facing marketers that are targeting the lucrative Hispanic market through online

Module 1 Case Discussion: Hispanic Marketing
1. What are the opportunities and challenges facing marketers that are targeting the lucrative Hispanic market through online and mobile marketing?
2. Based on the information in Tables A, B, C, D & E, develop an overall marketing strategy for targeting the Hispanic market.

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