Module 2 Assignment 1: Your Personal Brand

1. Complete the Personal Branding Worksheet (see below)

Personal Branding Worksheet

1. Explain the concept of Personal Brand to one friend and one family member. Ask them to write down what comes to mind when they think about who you are. They may come up with a series of words (positive and negative), such as: fashionable, outgoing, immature, trustworthy, pot-head, organized, funny, gamer, artistic, studious, determined, stubborn, funny, etc.

You might be surprised at the images you portray to others. The list may significantly differ from what you are trying to portray, and may or may not be accurate.

Provide a thorough summary of the feedback you received from both the friend and the family member (include their relation to you-mother, brother, spouse etc.)

2. If someone who didnt know you well were to view your social media sites (Twitter, Instagram, Facebook, etc.), what impressions and conclusions might they form about you?

3. Provide a paragraph that describes how you perceive yourself.

4. With consideration of the content from this module, identify and describe your greatest skills, competencies, attributes and/or strengths. How might these qualities serve you in your future career?

5. Identify two or three areas that you would like to develop to enhance your personal brand. Describe some concrete steps that you could take to achieve this. Be sure to explain why this development will be important for your future career success.