Module $3$ Assessment Read this case study carefully and then answer the associated questions. Case study The NIVEA brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in $1911$ and the NIVEA brand now extends to $14$ product ranges worldwide, from suncare to facial moisturisers, deodorant and shower products. In $1980$ when Beiersdorf, the international company that owns NIVEA, launched its NIVEA FOR MEN range internationally, it broke new ground with its aftershave balm product. It was the first balm on the market that did not contain alcohol, which can irritate the skin. It proved very popular with consumers. In $1993,$ NIVEA FOR MEN developed a fuller range of male skincare products. This reflected the growing social acceptance of these products with male consumers. The brand was able to exploit its knowledge of the skincare market. The company's research showed men mainly wanted skincar products that protected the face after shaving. Men were willing to buy products that helped calm and soothe irritated skin caused by shaving. The NIVEA FOR MEN brand