Module $3$ challenge $-2$ of $11$

QUESTION $2/11$

What does it mean when a brand has positive equity?

$1$ point

It means consumers want to pay less for their products or services.

It means the brand believes they provide great value and amazing products.

It means consumers prefer to use their competitors' products or services.

It means consumers feel good about the brand and might pay more for it$.$

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