Module $3$ Connect Assignments

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Services Marketing Differs from Product Marketing

$5$ points the four core differences between services and goods. In the following scenario, you will be asked to categorize statements about the customer's experiences and the firm's marketing efforts by the core difference they represent.

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This activity is important because the economies of developed countries like the United States have become increasingly dependent product $($GDP$)$ and the lion's share of U$.$S$.$ jobs. The marketing of services differs from goods marketing because of the four fundamental ways in which services differ from goods: they are intangible, inseparable, variable, and perishable. The goal of this activity is to demonstrate an understanding of the different elements that distinguish services from products.

Read each statement and match it to the item according to the customer experience or marketing efforts that characterize the difference between goods and services it represents.

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