Module 6 discusses building value according to the needs and desires of customers, from the beginning of the production process to the delivery of that value to consumers. Holistic marketers are increasingly seeing business activities as a value network. They no longer limit their focus to their closest suppliers, distributors and customers; they assess the entire supply chain that connects raw materials, components, and finished products, and how these finished products will be transferred to and reach consumers. The company pays attention to its suppliers, starting from suppliers on the upstream side of the value chain, also paying attention to distributors and customers on the downstream side of the value chain. In addition, companies need to pay attention to customer segments and consider various possible ways to sell, distribute and provide services from the offerings they offer.
Related to this description, analysis of value violations at the Oppo mobile phone company. Provide criticism and suggestions on the marketing value practices implemented by the company.