Module 6: Discussion v Subscribe When we think about a target market, we typically hear them described from a demographic perspective. Psychographics are another dimension of (and way to describe a target market). After reading the material related to psychographics, address the following: O Define psychographics and describe their general role in the context of consumer behavior. With respect to personality, describe: psychoanalytic approaches, o trait theories, phenomenological approaches, social-psychological theories, and behavioral approaches. O O O Discuss their relevance to the field of consumer behavior. Use examples to illustrate your points