Question: Module 6 Essay Questions (due in Module 6; full credit: 2 points) Q1. In what ways can brand extensions improve the odds of new-product success?

Module 6 Essay Questions (due in Module 6; full credit: 2 points) Q1. In what ways can brand extensions improve the odds of new-product success? (1 point; Word limit: 150 words). Q2. A marketer who has unit costs of $16 and wants to earn a 20 percent markup on sales. How much should the markup price he? Show your work (1 point; Word limit: 50 words)

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