Question: Module 9, this module requires you to assess the horizontal and vertical integration strategy being pursued by Amazon. With the information you have at your

Module 9, this module requires you to assess the horizontal and vertical integration strategy being pursued by Amazon. With the information you have at your disposal, answer the questions and perform the tasks listed:

5. is Amazon involved in any long-term cooperative relationships with suppliers or buyers? if so, how are these relationships structured? Do you think that these relationships add value to the company? Why or why not?

6. is there any potential for Amazon to enter into (additional) long-term cooperative relationships with suppliers or buyers? if so, how might these relationships be structured?

Module 9, this module requires you to assess the horizontal and vertical integration strategy being pursued by your company. With the information you have at your disposal, answer the questions and perform the tasks listed:

3. assess the potential for Amazon to increase profitability through vertical integration. in reaching your assessment, also consider the bureaucratic costs of managing vertical integration.

4. On the basis of your assessment in question 3, do you think Amazon should (a) outsource some operations that are currently performed in-house or (b) bring some operations in-house that are currently outsourced? justify your recommendations.

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