Module: Qualitative Research - To provide recommendations to increase sales and marketing to strengthen overall business operations and satisfy client demand in the wake of the COVID-19 Pandemic's effects on the Automotive Industry.

a.) What early actions have Automakers made to manage the crisis and adjust to the market's recent changes? Is there a stronger emphasis on core operations than on growth in other fields?

b.) How can Automakers boost output and sales while vying for global leadership?

c.) How do you manage customer anticipation or expectation and customer satisfaction? What does this imply in managing customer relationships?