Module Six Lesson One Activity

Directions:: Follow the steps below and create your own ad campaign:

Step 1: Pick a product/service to run their ad campaign. The product/service can be an existing product or you can create your own product (just make sure it is school appropriate). - 10 points

Step 2: Who is the target audience for your product/service? - 10 points

Step 3: What ways will you appeal your product to your consumers (social media, television, radio, etc) and how would you do that? - 20 points

Step 4: From the 6 ways of influence (a.k.a. technique/strategy) you are going to create your own advertisement using one of the six ways of influence. Answer why you chose to use this way of influence and link or paste your ad below. - 50 points

Step 5: The use of social media is very important in today's marketing. Social media has been using influencers to promote their products. Who would you use as your influencer and why? - 10 points