Monitoring: It involves tracking and analysing online and offline conversations, social media mentions, and other data sources to understand public perception and sentiment$.$ Monitoring helps organisations identify potential reputation risks and opportunities.

Shaping: This element involves strategically managing information and creating positive content to shape public perception. It includes developing messaging, creating media campaigns, and leveraging social media platforms to promote the organisation's values, achievements, and initiatives.

Engaging: Engaging with stakeholders is essential for building and maintaining a positive reputation. It includes actively listening to feedback, addressing concerns and complaints, and engaging with customers, employees, and other stakeholders on social media platforms and other online channels.

Responding: Timely and appropriate response to reputation issues is crucial. It involves addressing concerns, admitting mistakes, and taking corrective actions to mitigate damage and regain trust. Responding in a transparent and authentic manner is important to maintain credibility.

Protecting: This element involves implementing strategies to protect the organisation's reputation from potential threats and risks. It includes developing crisis management plans, implementing reputation insurance, and employing online reputation management techniques to mitigate negative content and protect the brand's image.

Enhancing: Enhancing reputation involves deliberate efforts to improve and grow the organisation's reputation. It includes initiating public relations campaigns, investing in employee engagement programmes, and implementing corporate social responsibility initiatives to create a positive impact and generate positive perceptions. Final answer: Overall, managing reputation requires a proactive and strategic approach, involving continuous monitoring, shaping, engaging, responding, protecting, and enhancing efforts to build and maintain a positive image and reputation for the organisation.