Question: Monterrey case study link https://www.chrie.org/files/JHTC_Vol3Issue1_Carmargo_case.pdf Market Segmentation and Target Marketing Describe the broadtourists with disabilitiessegment provided in the case study. Based on the information provided,

Monterrey case study link https://www.chrie.org/files/JHTC_Vol3Issue1_Carmargo_case.pdf

Market Segmentation and Target Marketing

  • Describe the broad"tourists with disabilities"segment provided in the case study.
  • Based on the information provided, what are the benefits for Monterrey to marketing to tourists with disabilities?
  • Name two potential subsegments with the broad tourists with disabilities segment that Monterrey might choose to target.
  • What is the best approach for marketing to the subsegments you have identified? Why?
  • Should Monterrey prioritize domestic or international tourists with disabilities?
  • Is"tourists with disabilities"still the best descriptor for marketing to this community or is another term preferred?

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