More short term problems are also pressing. How should Nike grow its business to reach the $50 billion annual revenue goal? Where and how should it allocate its resources? Should it build new competencies in loT? Or, should it partner with or even acquire a tech company? Where should Nike play in the value chain? How should Nike deal with competitors that appear to get stronger and stronger? And, would he get a handle on Nike's neverending public relations crises? What role should Nike play in the public and political discussion concerning social issues, if any? Relatedly, how should Nike implement a culture suitable ior a diverse and inclusive work environment in the 21st century