Question: Most marketers maintain customer complaint services over the Internet, in the store, or over the telephone, and quickly respond to complaints. What is not a

Most marketers maintain customer complaint services over the Internet, in the store, or over the telephone, and quickly respond to complaints. What is not a goal of such company activities: reduce the cost of postpurchase cognitive dissonance. minimize positive word of mouth and rumors. increase consumer value. help maintain profits. offset performance risk with financial risk

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