Most marketing decisions require trade-offs across multiple objectives, because the resources available to address these needs often are interdependent and limited. When marketing strategies allocate spending to brand advertising, or innovating new products, or expanding the sales organization to build stronger relationships, they often rely on the same fixed resource pool.

The preceding statements describe which of the following:

Question 31 options:

	All customers change
	All customers differ
	All resources are limited
	All competitors react

Question 32 (1 point)

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"To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses."

The previous statement is which of the following:

Question 32 options:

	Nordstrom
	Prezi
	Mission statement of Warby Parker
	Anne Klein

Question 33 (1 point)

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Nacogdoches Area United Way is composed of which of the following counties?

Question 33 options:

	Only Nacogdoches
	Nacogdoches, Smith and Rusk
	Nacogdoches, Shelby and San Augustine
	Nacogdoches, Smith and Cherokee

Question 34 (1 point)

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Regarding competitors, identification, characteristics, assessment, capabilities and response are variables in preparing an assessment of which of the following in marketing strategy?

Question 34 options:

	product analysis
	competitive analysis
	pricing analysis
	situation analysis

Question 35 (1 point)

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Which of the following mission statements is nearly useless?

Question 35 options:

	"To give customers the most compelling shopping experience."
	"Make all people happy around the world by providing them with entertaining products."
	"To reinvent how people share knowledge, tell stories, and inspire their audiences to act."
	"We work hard every day to make the company the world's most respected service brand."