Question: Mountain Man Case Study 1 . What about these factors allowed it to create such a strong brand? 2 . Should MMBC introduce a light

Mountain Man Case Study 1. What about these factors allowed it to create such a strong brand?
2. Should MMBC introduce a light beer? Why or why not?
3. Provide two strategic marketing recommendations on how to implement the (a) light beer strategy or (b) the alternate strategy you recommend.

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