Question: Mountain Man Case Study Discussion What about these factors allowed it to create such a strong brand? Should MMBC introduce a light beer? Why or

Mountain Man Case Study Discussion

  1. What about these factors allowed it to create such a strong brand?
  2. Should MMBC introduce a light beer? Why or why not?
  3. Provide two strategic marketing recommendations on how to implement the (a) light beer strategy or (b) the alternate strategy you recommend.

Case can be found here https://www.coursehero.com/file/24165486/8-Mountain-Man-Casepdf/?justUnlocked=1#/doc/qa

Note: No need to do the bread even analysis

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