Moving to another question will save this respombe.

Question $43$

Social media can play an important role in search marketing because:

Both are distinct skillsets with little overlap.

Fortune $500$ companies use organic search marketing and use social media to boost rankings.

Search marketing requires an understanding of complex algorithms while social media marketing doesn't, digital marketers typically start out in social media markeling and the most talented ones oventulally graduate to search marketing.

Search marketers are very interested in social media simply because consumers are on social media.