Moving to another question will save this response Question 18 Which of the following is a common cause of new product failures? The product fails to offer the customer a unique benefit The company tries to follow an organized new product developmant process-rather than uning a faster and more spontaneous, "race-to-manicat approach The managers worry too much about the competition The company delays putting the product on the market until it develops a complete marketing plan. All of these are common causes of new product tailures