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$2$ points

Question $3$

Millward Brown ranks the world's top $100$ brands. Apple tops the list at nearly $$250$ billion. In terms of revenue, however, Walmart dwarfs Apple. Apple earned $$233$ billion in revenue, while Walmart earne billion. While Walmart has higher revenues, Apple has greater

a$.$ brand power.

b$.$ brand equity.

c$.$ brand name awareness.

d$.$ brand licensing.

e$.$ brand recognition.