MRK561 - Brand Management Assignment \#1 - 10\% Task: In a team, you are to brainstorm and complete a 3-Circle Analysis of Canada Goose and compare to one other direct competitor of your choice. Assignment Learning Objectives 1. Practice applying the 3-Circle Framework of competitive advantage. 2. Gain insight into the power of social media in building brand equity. 3. Recommend marketing strategies based on 3-Circles analysis. Logistics: 1. Research Canada Goose using a variety of sources, including those of the Seneca library. 2. Review the resources posted in Weekly Learning Module \#2 as well as class video on the3-Circles Framework. 3. Research your choice of competitor. 4. Engage with your team. 5. Upload your assigment in the Safe Assign folder Assignment Structure - Cover Page with names of team members - 3 Circles - In bullet points complete all Areas. You can list these below the Circles due to space. - Identify and explain two significant brand insights (on company and/ or competitor) that your team discovered by completing this exercise. - Identify two marketing strategies that leverage these brand marketing insights. - Cite your sources in MLA where necessary